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Marketing
- Compose comprehensive, strategic marketing plan (timelines, budgets,
fulfillment, advertising and more)
- Branding
- Positioning
- Oversee design and production of collateral
- Coach or train new or incoming staff
Public Relations
- Media relations
- Media training for executives
- Press releases crafted and placed with appropriate reporters and media
representatives
- Press Conferences
- Crisis Communications management and plans
- On-air spokesperson
- Media Kit
Creative Management
- Advertising design - print, radio, television, multi-media
- Brochure design
- Web site management and design
- Copy writing for advertising, web and outreach
- Agency management and liaison
Advertising
- Develop and executive comprehensive, multi-media advertising campaign,
designed to be cost-effective while achieving maximum results
- Manage updates and delivery of advertising creative
- Manage creative design process for advertising, print and electronic
- On-line advertising and outreach programs
- Media-buying, ad placement and follow-up
Event Management and Execution
- Turnkey planning and development for events of all sizes, from small
meetings to major concert performances.
- On-site event management
- Negotiate entertainment and vendor contracts
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