With nearly 20 years of senior-level marketing experience, Joanne develops and
executes strategic marketing and public relations programs; plans, produces and
places extensive multi-media campaigns; develops and implements unique
promotions; implements strong branding and positioning programs; acts as on-air
spokesperson and trains executives in media and crisis communications.
Joanne has been recognized for her advertising design and production, including
the NABY Grand Prize Award for Best Newspaper Advertising in the Pacific
Northwest, several awards for individual ads (both B&W and color) and the 2000
Summit Award for radio advertising.
Joanne planned and directed the marketing and promotions for a wide variety of
Northwest businesses including shopping malls, newspapers, law firms,
entertainment venues and Washington's largest casino. Joanne has also worked
on a number of widely diverse projects, including marketing, public relations and
branding for Vulcan and Milliken Development Group, the Cascade Land
Conservancy, Riddell Williams, P.S., Dorsey & Whitney Law Firm, Shurgard,
CollinsWoerman Architects, the SchoolHawks Campaign for the Seattle Seahawks
and Cushman & Wakefield of Washington.
She began her career in Washington state politics, directing candidate and issue
campaigns, training candidates for media interaction and setting overall strategies
for campaigns. She wrote a book for the Washington Education Association on
community action and became a nationally recognized speaker and trainer on
political issues.
